Your journey throughout the competition will have 5 phases

PHASE 1: IDEA SUBMISSION

Phase 1 is the idea submission phase for all the discoverers! The number of ideas you can submit is limited with the extent of your creativity! If you think you have more than one creative idea, then submit as many as you can since the universe is the limit! Please comply with the deadline! All teams must submit their idea(s) latest by Thursday 17 May 2012 12:00 midnight using the Idea Submission Menu (After you register your team). As a Team, you should be able to submit your idea within 150 words.

Phase 1 will be completed with the selection of 20 teams among all the participants. The 20 winning teams of Phase 1 will be announced on Idea Trophy website on Tuesday 12 June 2012.

PHASE 2: BUSINESS & IMPLEMENTATION PLANS

The 20 teams will be required to prepare business & implementation plans based on their submitted idea(s) by latest Saturday 28 July at 12:00 midnight. Don't be late! Phase 2 will be over with the selection of 5 teams out of the 20 teams evaluated by their business & implementation plans. The 5 winning teams that will make it to the next stage will be announced on the website on Thursday 2 August 2012.

PHASE 3: EXECUTION

This is where you get the chance to turn your idea into reality! With the professional aid and support of Unilever personnel, we will fund the implementation of the 5 finalist teams according to their execution plans, placing these participants through an unprecedented real market feel experience where they will truly get the feel of what it really is in the market. This phase starts Sunday 5 August 2012 and ends on Tuesday 4 September 2012.

PHASE 4: THE CAMP!

Rewarding the efforts, the owners of the 5 brightest plans will have a life time experience during a 3 Day Camp! This Camp will feature: Factory visit to witness the production of our products, Extensive info on Business, Exciting workshops by Unilever managers, Professional trainings, Fun at all stages, Final presentations to Unilever Mashreq professionals and finally an Awards Ceremony.

Good luck & have a nice discovery!