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CASE STUDY

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CASE STUDY

Brief

 

Key Deliverables

1) Key Project Requirement

Induce  trial among female non users & frequency among female current users  by raising the awareness of green tea benefits through an exciting activation platform.

2) Marketing Objective

Increase Lipton market share within the Green Tea segment (currently 60%) to match Lipton Yellow Label Tea Bags market share from black tea segment (that is currently 80%).

3) Communication Objective

The  target group should believe that a daily cup of Lipton Clear Green makes them feel light and active.

Support Information

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